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Cazoo launches in France and Germany as it looks to expand further in mainland Europe

  • Continental move follows acquisition of subscription services
  • Workforce now said to exceed 3,800
  • New features to be added to EU venture

Time 8:10 am, December 2, 2021

Online car retailer Cazoo has launched in France and Germany as it looks to expand across Europe.

It follows its acquisition of German car subscription service Cluno as well as Spanish vehicle subscription marketplace Swipcar.

Swipcar also launched in Italy and Portugal, and Cazoo said it now had more than 3,800 employees across the four countries and the UK.


Cazoo founder Alex Chesterman said: ‘We are very excited to have launched in both France and Germany.

‘We have great teams in both France and Germany and look forward to expanding into further markets and delivering a new and best-in-class car-buying experience to consumers across mainland Europe.’

In a statement, Cazoo said it would add many new features to its venture on the continent, including buying cars directly from customers, fully digital financing and all-inclusive monthly subscriptions.

Cazoo was established in the UK in 2018 and started its operations in December 2019. Its first full-year accounts – to December 31, 2020 – showed that it lost £102.7m over the year.


The company floated on the New York Stock Exchange in August this year, following a business combination with special purpose acquisition company Ajax I.

The move valued it independently at between $7bn (£5.1bn) and $8bn (£5.8bn), with Cazoo subsequently saying it netted it more than $800m (£602.4m) to expand.

Cazoo says it has now sold more than 45,000 cars online since launching in the UK. It initially lost £9,883 on every vehicle sold but it brought that figure down to £229 per vehicle in 2020.

Image: Cazoo

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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