CHRYSLER and Jeep have begun a major dealer recruitment drive to boost its network in the UK.
Unveiling plans to dramatically increase sales with a host of new models in 2011, the firm has said it plans to add around 22 new dealers to its network.
Currently the brand has 48 sales points, but the maker expects to increase this to 70 by the end of 2011 and up to 90 by the end of 2014.
These will include ‘brand centres’ where both Chrysler and Jeep models will be sold alongside Fiat models.
‘We will expand our current sites and welcome new partners,’ said Chrysler Jeep brand director Nigel Land at a press conference today.
‘London, Birmingham and Bristol are key areas we plan to fill.’
Land also confirmed the Dodge brand has been canned in the UK as of the end of 2010 but revealed plans for four new Chrysler models next year. This will include the Ypsilon city car and Delta, pictured, in June.
‘There is no doubt the market will be tough in 2011, we’ve set ourselves modest targets but it will still be difficult.’
Currently the firm’s dealer network covers 67 per cent of the UK – 90 dealers would give the marque 90-95 per cent coverage which will help it achieve its ambitious sales targets.
Come back later for more coverage of the Chrysler Jeep press conference taking place as you read this.