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Co-op is customer champ

Time 11 years ago

award-arnold-clarkTHE Co-operative Motor Group is a winner in customer satisfaction according to mystery shopper results.

The 2011 automotive benchmarking statistics were compiled by industry experts Douglas Stafford, who carried out mystery shopping projects on behalf of 14 automotive manufacturers in the UK.

The Co-operative Motor Group exceeded UK trends in all but two of the categories, scored more than 70 per cent in 11 of the 12 areas, and passed the 90 per cent mark in half of the criteria.

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Alison Ottaway, Co-operative Motor Group’s group brand development manager, said: ‘One year on from bringing our dealerships under The Co-operative brand, we are delighted to see success in one of the key areas we identified for the process: customer service.

‘The re-brand was never about just having new signs above the door, it was about setting the benchmark for what our customers expect from their automotive retailing experience, and we are well on the way to leading the industry in this field.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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