THE Car of the Year award at last night’s Car Dealer Power ceremony went to Volvo’s XC90 – adding to what has been labelled the ‘feel-good factor around the dealer network’.
Asked if the mid-size luxury SUV was expected to win, David Baddeley, the customer service director for Volvo Car UK, said: ‘No. There are a lot of good cars out there and the beauty about this is that it’s voted for by dealers so it’s a really good testament to the car.
‘Our network is fairly small in the UK so it’s fantastic that they have gone out and voted for the XC90. It’s also a great endorsement of the feeling that is around the Volvo network about the XC90.’
Things are going really well for Volvo at the moment. Baddeley said: ‘We are going to sell 48,000 cars in the UK this year – that’s 50 per cent more than we sold three years ago.
‘It’s not just new product but new thinking and it’s a real testament to everything that’s going on in Volvo. There’s a real, positive, feel-good factor around the Volvo dealer network at the moment.’
In our picture, David Baddeley receives the manufacturer’s award from Rebecca Chaplin, head of editorial video at Blackball Media.
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