8:48 am, June 17, 2015
WHAT do you think are the best car cabins in the business these days? Which ones make you feel just right as you settle behind the wheel?
Well, according to the experts who know about these things, the best car is… a Volvo.
Robin Page, the head of interior design at Volvo Car Group, has been chosen from a list of highly-distinguished designers to receive the Interior Designer of the Year Award.
The judging panel also awarded the new Volvo XC90 with the title Interior Design of the Year – Production Vehicle.
Presented at the Automotive Interior Expo Awards 2015 in Stuttgart, the awards reflect the huge strides forward that the Volvo Cars’ brand has made in pure design terms with the launch of the XC90.
Page said: ‘I am humbled by this award. The interior design of the XC90 reflects a paradigm shift for Volvo Cars. At Volvo Cars we focus on creating an overall luxury life experience. This means using natural materials such as wood, leather and crystal in a way that delivers calmness and serenity to the driving experience.’
Thomas Ingenlath, senior vice-president, design at Volvo Car Group, said: ‘As we take the Volvo design language forward, we are very much aware of our heritage. Safety, quality and environmental care are fundamental building blocks of Volvo cars. So everything we do must deliver these brand promises. Without delivering these elements you cannot possibly deliver a sense of wellbeing in a car’s interior.
‘First comes safety, then comfort and then overall luxury experience. These elements combine to deliver a sublime experience unlike any other in the luxury car segment.’
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