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Dealer Auction joint venture officially launches following government approval

Time 10:46 am, January 2, 2019

THE joint venture between Auto Trader and Cox Automotive UK has now been completed following clearance from the Competition and Markets Authority in the UK.

The new business Dealer Auction launched yesterday and will provide a leading digital marketplace for wholesale vehicles in the UK.

Cox Automotive UK has transferred both Dealer-Auction.com, which is an online auction for trade-in vehicles from UK franchise dealers, and Manheim Online, the online remarketing services division of Cox Automotive UK, to the joint venture. Meanwhile, Auto Trader has transferred its retailer-to-retailer platform Smart Buying, formerly known as Autotrade-mail.


The three businesses have now been transferred into the new Dealer Auction, which will enable prospective buyers and sellers to visit one platform to view and buy a large selection of vehicles across the wholesale marketplace. While a new platform to combine the inventory is being built, customers will continue to buy and sell stock through the existing Dealer-Auction.com, Manheim Online and Smart Buying websites.

Around 70 people including experienced vehicle remarketers, auctioneers, a technology team of developers, designers and data scientists are working to combine the three businesses into a new single integrated platform which will be launched during the second half of 2019.

The strength of the data and insight that Auto Trader and Cox Automotive have is expected to benefit both buyers and sellers alike. Auto Trader has over 13,000 dealers who interact with its current platform and added to this will be the Manheim Online and Dealer-Auction.com buyer bases. This, coupled with Cox Automotive’s extensive physical remarketing services, will ensure that Dealer Auction has a new and compelling proposition for retailers, manufacturers and fleet companies.

The new Dealer Auction platform will provide a complete end-to-end solution that improves the speed of sale and profitability for vendors, and gives buyers access to a single, data-driven wholesale marketplace with easy access to additional services such as logistics and wholesale funding.


Newly appointed managing director Le Etta Pearce, pictured, who previously worked for both Cox Automotive and Auto Trader, said: ‘We’re really excited to now be able to form the company and get started. We believe we can fundamentally improve and make changes to the industry that will benefit wholesale sellers and retailers alike. The team will now be focused on integrating the data and metrics into the new platform as well as building sophisticated search and stocking functionality.

‘Our aim with Dealer Auction is to enable retailers to easily research and compare vehicles online in one place. We’re building an intuitive digital platform which will house good quality stock available for the right buyer and at a price that drives profitability for both buyer and seller.

‘The new platform will support the needs of all types of buyers and sellers from franchised and independent dealers through to fleets and manufacturers, and through Cox Automotive we can also provide any additional physical services to support their needs.’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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