Delight for Auto Trader Click Award winners

Time 8:47 am, July 3, 2015


Caralot pick up their award

Caralot pick up their award

FORD, Pentagon Motor Holdings and Imperial Cars were overall winners of the 2015 Auto Trader Click Awards, taking the titles of manufacturer, franchise and supermarket of the year respectively.

Now in their eighth year, Auto Trader Click Awards celebrate excellence in digital retailing.

This year nine awards were presented by rugby superstar Martin Bayfield, with support from Auto Trader’s editorial director Jon Quirk and sales director Sharon Randall. The ceremony was held at BAFTA on Piccadilly in central London.

Vertu Motors picked up the gong for best retailer digital customer experience, with Kia winning the corresponding award for manufacturers. Digital forecourt of the year went to the Renault Retail Group, while Car Dealer Used Car Award-winners Caralot continued their Clicks success story, winning the best integrated marketing award for retailers. Fiat triumphed in the manufacturer category.

Award-winners Pentagon

Award-winners Pentagon

A special mention went to Peter Vardy. As well as being highly commended for best integrated marketing campaign, employee Euan Cameron took the accolade of best digital marketing individual. This was the first time such an award had been presented.


The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour.

The winners:

Award  Winner
Best Retailer Digital Customer Experience Vertu Motors
Best Manufacturer Digital Customer Experience Kia
Best Integrated Marketing Campaign – retailers Caralot (winner)

Peter Vardy (highly commended)

Best Integrated Marketing Campaign – manufacturers Fiat (winner)

Vauxhall (highly commended)

Digital Forecourt of the Year Renault Retail Group
Best Digital Marketing Individual Euan Cameron

(Peter Vardy)

Franchise of the Year Pentagon Motor Holdings
Supermarket of the Year Imperial Cars
Manufacturer of the Year Ford


Imperial Cars pick up their prize

Imperial Cars pick up their prize

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Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

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