Dorchester Nissan officially opens doors of transformed showroom

Time 3 years ago

DORCHESTER Nissan’s new showroom was officially launched on Monday with a special VIP opening event.

The dealership’s fully refurbished showroom has now nearly doubled in size and is one of the region’s most cutting-edge retail environments.

Top executives from Nissan Motor GB and the mayor of Dorchester, Cllr David Taylor, joined more than 170 customers for the launch, which introduced visitors to the transformed 400 square metre showroom that is now one of the largest in the manufacturer’s UK retail network.

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The refurbished showroom is the culmination of two years of planning, with Dorchester Nissan completing the extensive work in two stages to minimise disruption. The initial stage saw it relocate its workshop to another site nearby, with the second phase starting in September 2018 and seeing the showroom area extended into the redundant space.

The showroom can now comfortably accommodate 12 vehicles, compared with six previously. Additionally, there’s increased space around the cars, while customers can also enjoy advanced new features such as a ‘Re-fuel‘ lounge, where they can relax with a hot drink, and an innovative design lab that allows them to interactively configure their new dream Nissan.

Dorchester Nissan has also expanded its team by creating five jobs, comprising a duo of showroom hosts, parts and service advisers, and an additional technician.

Outside, there’s a new commercial vehicle display area and enough room to show up to 40 pre-owned Nissan models, while in response to the dealership’s growing number of customers driving the pure-electric Nissan Leaf and e-NV200 van, the number of EV chargepoints has been doubled to four.

Dealer principal Tony Jordan said: ‘We’re absolutely delighted with the showroom. You can look at plans and know what’s going in, but it’s not until you see it that you realise how impressive it is. We’ve represented Nissan in Dorchester since 1990 and moved to this site in 2004, and the refurbishment underlines our commitment to the brand and our local community.

‘The dealership represents a huge investment by the Horizon Magna automotive group. We are proud to be a privately owned company that was established in Dorset in 1971, serving the region’s drivers for over 48 years, and with a team of over 250 we are one of the UK’s top 150 motor groups.

‘Reaction has been fantastic and our guests loved the new contemporary look, hi-tech features and the space. The launch was a great way to showcase our new facility and show our customers how we are striving to provide them with the very best experience.’

Pictured from left are network development and customer quality director for Nissan Motor GB Spencer Clayton-Jones, Tony Jordan and Cllr David Taylor

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