DRAGON2000 has partnered with Codeweavers to offer an industry-first finance integration into the firm’s dealer management system, DragonDMS.
The new feature will allow car dealers to instantly retrieve finance quotes alongside their stock and manage the resulting proposals from within one place, saving huge amounts of time jumping from system to system and rekeying important data.
The integrated finance calculator will give dealers the ability to retrieve live finance quotes instantly for customers, whether they are on the phone or stood in front of the sales desk, from all of their preferred lenders, against any vehicle in their DragonDMS.
Monthly payment budget searches can also be performed over the entirety of stock, to discover which vehicles best match customers’ requirements and affordability. Once the perfect quote has been tailored to suit, the dealer is able to quickly submit the proposal to the lender.
The integration of finance proposals is also a powerful tool for Dragon2000 customers. Every single finance application submitted, whether it’s generated from within the DMS, or the dealer’s own website, will be pulled through into the CRM section and linked to the customer’s enquiry record and the vehicle stock record.
This allows sales teams to act fast and to track, manage and close the sales opportunity.
Early adopters
Shaun Harris, commercial director of Codeweavers, explained: ‘One of Codeweavers’ main objectives for this year in the dealer market was to empower CRM and DMS providers with finance solutions. We developed a range of APIs to remove the need for dealers to access multiple point of sale systems and bring finance to the fore in the dealer’s primary customer facing system.
‘Dragon2000 bought into the concept early and were early adopters of the technology and they have done an excellent job of seamlessly integrating the solutions into the DragonDMS platform.
‘Dealers will now be able to present finance earlier in the sales process, reduce costs from less data re-entry and improve the customer experience.’
Mark Kelland, commercial manager of Dragon2000, said: ‘Having finance rates and proposals at your fingertips within the DMS is a ”game changer” at the point of sale. Sales staff can easily adjust terms and figures to suit, in front of the customer and then submit a proposal without having to switch to another programme and ask repeat questions, making the sales process quick, easy and seamless.’
A pilot of the Codeweavers finance integration is currently being conducted with a number of selected dealers and the integration will be made available to all dealers using DragonDMS in the coming weeks.
MORE: Use video to build customer trust after MOT changes, says Dragon2000
MORE: Dragon2000 launches new Auto Trader lead integration with its DMS
MORE: Lexus dealership makes donation to children’s hospital unit
