3:54 pm, January 12, 2011
EXCHANGE and Mart has announced the appointment of Gordon Waddell to its trade sales team.
Waddell moves from fish4 and has experience in maximising online retail opportunities.
Waddell said: ‘Exchange and Mart continues to lead the way in creating an online retail community that brings dealers and buyers together within a mutually trusted and protected environment.
‘With the used car market remaining fragile territory for many traders, now is the time to fully utilise every credible, cost effective sales avenue available to them and Exchange and Mart is the perfect partner to support their strategic and tactical plans in 2011.’
Debra Healy, digital director for Exchange and Mart, said: ‘Gordon’s arrival is very exciting for the Exchange and Mart team. He was hugely successful at fish4 and is a highly respected and experienced professional, which will benefit us and our dealer members immensely.
‘Gordon joins us at a time when we have invested heavily in our systems and processes. This includes the creation of a ‘New Car’ channel to complement our ‘Used Car’ platform and a dedicated dealer portal to ensure sales prospects are even more accessible and profitable to reach. This gives Gordon a powerful retail offering to take to the market’s leading franchised and independent dealers.’
