Fiat, which this week announced it had taken a 35 per cent share in Chrysler, denies the speculation.
However, the effect on the market has seen the group’s share price tumbling – and the stock of Peugeot-Citroen rising.
The attractions of the deal are clear – with the potential to sell 9 million cars, the company would be the 3rd largest in the world. But there are clear and massive difficulties in any such merger, not least the ongoing crises engulfing the industry.
Of course, they are also flatly denied by all parties. But even so, many will be keeping a watching eye on it…