GARDX International – a leading provider of solutions to the automotive industry – has received a prestigious award for innovation.
The company’s AD-Vantage brand – the digital arm of GardX International which includes the 360 Spin and sales video platform – took the coveted Best Used Car Product of the Year title at the Car Dealer Magazine Used Car Awards in London.
The product, and in particular one element known as SpinCar 360, which allows dealers to quickly and easily capture and share an interactive 360-degree exterior and interior image of any car, was hailed as a ‘game-changer for the used car industry’.
Presenting the award at a black-tie ceremony attended by hundreds of the country’s leading motor traders, host Mike Brewer, TV’s Wheeler Dealer, said: ‘The motor industry is full of innovation, and used car dealers are busy people who really appreciate anything that can make their lives easier or help make them more money.
‘As a result, this category was hotly contested but the GardX AD-Vantage service clearly stood out above the other contenders. It is revolutionising its field and is a true game-changer, providing dealers with a simple, quick and effective solution for displaying cars online.’
A fantastic opportunity
Receiving the award, Victor Lloyd Coutin, head of AD-Vantage at GardX, said: ‘Winning the Used Car Product of the year is a fantastic opportunity for GardX. It further proves that this product really is making a positive impact on the automotive sector.’
Alistair Jeff, GardX head of AD-Vantage operations, added: ‘It couldn’t have come at a better time following the announcement of our strategic partnership with Modix. The Spincar 360 service has entered the market with a bang and we are excited to see where 2018 will take us!’
GardX AD-Vantage is a comprehensive vehicle presentation and merchandising platform in use by many OEMs and more than 2,000 dealers internationally.
The SpinCar 360 application takes a dealer to the next level in professional vehicle presentation, increasing photographer efficiency while guaranteeing photographic consistency and promoting higher stock coverage.
AD-Vantage’s 360 walkaround SpinCar display is proven to increase website dwell times and conversion rates by providing a more interactive consumer experience.
The embedded hotspots even allow the consumer to interact with the important specification of the vehicle and to watch embedded videos that can help the dealership to sell those all-important add-on products like paint protection and GAP insurance.
With the service, the dealer is essentially empowering the consumer who can now scroll through up to 200 photos, watch videos, engage with the fully presented specification of the vehicle and access a 360 walkaround spin that they control. Finally, the service’s reporting engine provides comprehensive MI data into the consumer’s behaviour that supports a more personalised sales process.
AD-Vantage packages are tailored individually to each dealership, with dealers assigned a GardX account manager to work closely with them to achieve maximum results; a unique offer to the UK industry.
For more information about GardX AD-Vantage, click here.
In our picture, Kelly Neal, of award sponsor Ben (the automotive industry charity), presents the trophy to Victor Lloyd Coutin and Alistair Jeff of GardX AD-Vantage. On the right is awards host Mike Brewer.
