5:34 pm, February 20, 2017
PENRAY Inc and Talbros Gardx Performance Products Ltd have announced an exciting new partnership that will see Penray’s chemical additives, functional fluids and car care products marketed throughout India using the Talbros sales, marketing and distribution expertise.
Talbros GardX was established in 2016 as a joint venture between the BNT Talbros Group and GardX UK to develop and sell Gardx products and Penray USA products into India and it’s neighboring countries.
Karan Talwar, director at BNT Talbros Group, said: ‘Talbros will provide intimate knowledge of local markets, buying patterns, and social customs along with distribution, sales and marketing expertise to our well established customer base and beyond. Penray will support the partnership with products, technical training materials, promotional materials, marketing programs, and sales support”. Penray and Talbros will also work together in producing a market-specific web site promoting these products.
Dave Sholtis, CEO for Penray, added: ‘This new partnership offers the region the best of all possible worlds. It provides extensive new distribution for our products in a region that can benefit from the features our products provide and it provides Talbros with an extensive new product line that will build the value proposition they offer to their customers.’
‘With Talbros’ distribution and marketing established, they are well-positioned to market Penray’s products where they will improve vehicle serviceability.’
Penray has a 65-year history of developing, manufacturing and marketing products targeted at professional mechanics and workshops that service light-, medium- and heavy-duty vehicles.
In addition, many Penray products are suitable for use in servicing motorcycles and motor bikes. The partnership with Penray will provide Talbros with an extensive line of chemical products needed to service the millions of petrol and diesel cars, trucks, and motorcycles in India. Included in the line will be car care products, cleaners, functional fluids, professional installer kits and service chemcials. Professional installers will benefit from the high quality products that will enhance shop productivity, improve vehicle performance, gain customer satisfaction and help workshops to grow their business.
Talbros GardX is a joint venture between the BNT Talbros Group and GardX International Ltd UK, the BNT Talbros Group is well recognised in the landscape of the Indian Automotive Industry in both the O.E as well as the Aftermarket segment. This arrangement will feature Penray’s products made in the USA and co-branded with the Talbros and Penray brand names, with market-specific packaging.
In the six decades since its establishment, Talbros has established a significant global presence forging partnerships with technology leaders in a wide range of sectors in the automotive industry.
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