• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

GDPR is here – and The Lead Agency can help you survive and thrive in new era

Car Dealer Magazine by Car Dealer Magazine
May 25, 2018
0
Home News

Sponsored post

HELPING you extend your reach and increase sales have been the twin aims of The Lead Agency since its formation in 2002 – and as we enter the GDPR era, the company has compiled some top tips to help you survive and thrive under the new regime.

The Lead Agency believes that complex and confusing buying processes cause frustration for consumers and make it difficult for car manufacturers to find and acquire new customers. They work hard to remove that frustration and create quality opportunities to sell more vehicles.

The firm currently works with the majority of car manufacturers – more than any other new car lead provider.

Its approach focuses on adding genuine value to clients’ organisations through quality new customer leads.

So what advice does The Lead Agency have for you in connection with GDPR?

Firstly, be responsible: If you were a good company on May 24, you’ll still be a good company now. In other words, if you were compliant with the previous data protection laws, the transition to GDPR should have been far smoother than if you had started from scratch.

Be accountable. One of the biggest changes from the 1998 Data Protection Act to GDPR is accountability – a company’s ability to demonstrate its compliance.

Review your current processes, procedures and policies so they can be benchmarked against the requirements of GDPR. This will help you to identify where small improvements are needed, as well as bigger gaps that require more time and attention.

Focus on trust. Make sure third-party companies who process data on your behalf are compliant. Ensure all written contracts include your instructions and expectations for them to provide a fully compliant service.

The accountability still sits with your company, but ensuring your partners meet your requirements will provide peace of mind.

Make a record of the data-processing activities that your business is responsible for. Examples include the purposes of processing, a description of the categories of the individuals, categories of personal data, recipients of personal data, retention schedules and the security measures that are in place.

Update your policies. Check that Privacy Notices are clear, concise, transparent and unambiguous. Companies will be expected to provide a lot more information to customers, so the best way to tackle this is by taking a layered approach.

Stay safe. GDPR enhances the need for a safe, secure and thorough CRM system, which will benefit all stakeholders. This allows customers to be able to further rely on companies to regard their personal data as being of extreme importance and treat it with great care. GDPR also encourages companies to further improve their cybersecurity.

Jaguar Land Rover and Hyundai are among the many car manufacturers benefiting from The Lead Agency’s GDPR-compliant leads.

Jess Douce, marketing manager for Jaguar Land Rover’s UK new car sales team, said: ‘The Lead Agency team are a trusted partner to our business. They’re not only great to work with but they believe in doing things the right way. They provide the highest-quality GDPR-compliant client portal that I have used, which helps us to send more leads to our retailers.’

A genuine interest

Meanwhile, Danielle Hollis, Hyundai Motor UK’s senior manager for CRM and insight, said: ‘The Lead Agency team are a long-serving and trusted partner of Hyundai. They provide the highest-quality GDPR-compliant inquiries at scale, which means we sell more new cars and achieve our targets.’

Tom White, managing director for automotive at The Lead Agency, commented: ‘We believe that the best way to help our clients is by connecting them with consumers who we know are in-market and have a genuine interest in the cars that they sell.

‘That clients such as Hyundai and JLR are willing to endorse our high-quality, GDPR-compliant technology and leads is a great testament to the role we have played in helping them grow over a number of years.

‘It also demonstrates confidence in the auditing process we’ve been through, and the procedures we have in place to ensure our service is fully compliant.

‘Through requests for test drives, brochures and quotes or being kept informed of upcoming launches, all of our automotive clients are able to make valuable connections that help them to convert at an exceptionally high rate.’

White said that many businesses had tended to view GDPR as a problem. He continued: ‘Whilst it is clearly a huge business change and challenge for the industry, it is also an opportunity for brands to strengthen trust with consumers, focus on the relevant audience, become more efficient with their sales activity and enhance their reputation.’

He added: ‘Inevitably, prospect databases will be depleted, but we can help rebuild with GDPR-compliant in-market leads that have been rigorously qualified by our in-house team.’

The Lead Agency’s compliance manager, Kathy Fleming, who has led the company’s GDPR programme, said: ‘Having built our reputation on high-quality in-market leads, the transition to GDPR is one we’ve been ready for. Our clients trust us to provide leads that are compliant with the new GDPR laws. Combined with being FCA-authorised, this means they can build sales with complete peace of mind.’

Related Posts

Train tickets on fence
News

Feb 28 round-up: £5bn restart grants; Rail fares rise; Free Covid tests for pupils’ families

February 28, 2021
Rishi Sunak
News

Budget 2021: What could it mean for car dealers and the automotive industry?

February 28, 2021
Billy Monger crosses finish line
News

Feb 27 round-up: Sunak warns ahead of Budget; FTSE hit on metal prices; Billy Monger completes 140-mile challenge

February 28, 2021
Volkswagen Passat GTE plug-in electric car being charged
News

VW suffers post-tax profit drop of 37 per cent but says that was better than expected

February 28, 2021
Supercar graphic
News

Moving on up: Here are the top 10 used supercars to buy if you want to see a return on your investment

February 28, 2021
Subaru sign via Newspress
News

Subaru adds three dealers to network with plans for at least 15 as part of restructure that will see 10 leave

February 27, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

February 24, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

February 11, 2021
Car Dealer issue 156 front cover and Used Car Awards
Online Magazine

Out now: Car Dealer issue 156 features our Used Car Awards, H.R. Owen CEO Ken Choo and lots more

February 23, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

Opinion: Here are 10 reasons why I think there’ll be a rapid recovery in car sales when lockdown ends

February 16, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

February 11, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
Bitcoin ATM terminal
News

Will car dealers in the UK accept Bitcoin for payment? Dealers speak out after Tesla plans to accept cryptocurrency 

February 18, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C