Geneva: New look Skoda

Time 3:15 pm, March 1, 2011

Skoda logo Geneva-2011IT’S all change at Skoda! The manufacturer has presented ‘key elements’ of its new corporate design – one of which is a new logo.

‘We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers.

‘Skoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work.

‘All this is clearly reflected by our updated corporate design. As it forges ahead, Skoda is eager to flex its newfound strength in the international arena,’ stressed Jürgen Stackmann, the board member responsible for marketing and sales.

By unveiling a design concept called ‘VisionD‘, Skoda is offering a glimpse into the future.

Skoda says: ‘VisionD‘ singles out characteristic design elements of the Skoda brand and guides them towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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