GForces celebrates 20th birthday with announcement of new platform to ‘supercharge’ marketing

Time 9:00 am, November 1, 2019

GFORCES is celebrating its 20th anniversary with a marketing automation platform it is hailing as ‘revolutionary and groundbreaking’.

Founded on October 22, 1999, the specialist in digital sales platforms and customer-centric marketing services says that while other providers are struggling to keep up with the pace of change, it will soon enable automotive businesses to ‘supercharge’ their marketing through automation that delivers an improved customer experience, higher conversions and significant cost savings.

The new platform – whose name is yet to be revealed –  is due to be launched next year, with the exact date also still a closely guarded secret.

Chief executive and founder Giles Smith said: ‘I am more excited about our journey than ever before. GForces is renowned for innovation and this year we delivered the industry’s first end-to-end ecommerce solution within a dealer’s native web environment. But this is only the first step in a significant programme of game-changing technologies that we will be delivering throughout 2020. Digital is changing and GForces is leading this change.’

Hundreds of locations globally have now adopted GForces’ NetDirector Auto-e platform – which GForces says is still the only true end-to-end ecommerce technology on the market.

And the Bearsted-based company, which has offices around the world and a workforce of nearly 250, said it was continuing to evolve transactional processes and workflows to increase sales for each of its clients, adding that working closely with the GForces marketing team, one client had seen a 400 per cent increase in online deposits alone since launching NetDirector Auto-e.

Pictured at top: The current GForces team at their HQ in Bearsted 

MORE: Quest Motor Group teams up with GForces to drive online car sales

MORE: GForces signs up 200th NetDirector Auto-e client

MORE: GForces and Pinewood team up to deliver online service booking solution

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 51