GForces and Pinewood team up to deliver online service booking solution


Time 7:00 am, June 28, 2019

GFORCES has become the first provider of automotive technology and software to deliver a vehicle service booking solution that integrates with both a leading DMS as well as dealer workshop systems.

In partnership with Pinewood Technologies, creators of Pinewood DMS, it enables customers to easily make bookings online.

Paul Hilton

Paul Hilton

They can select from available dates and times provided directly from the dealer’s DMS and receive an instant booking confirmation, with no need to fill out forms or speak to the dealership.

This saves time and money on administration and enables aftersales staff to focus on other activities.

Hartwell, a leading multi-franchise dealer group based in Oxfordshire, will be the first retailer to pilot the integration. However, any client using Pinewood DMS will be able to use GForces’ NetDirector Service Booking Widget, as it is designed to work with any dealer website.

Paul Hilton, retail director for GForces, said: ‘GForces and Pinewood approached this project with the goal of delivering a seamless system that would help improve customer experience.

‘This is about delivering what consumers want and improving their user journey. It should be a simple, end-to-end process that enables you to make a booking there and then.’

Neville Briggs, managing director at Pinewood, added: ‘If you think of common bookings you might make – for example, plane, train and cinema tickets – you can just book online and you’re done.

‘Automotive retail shouldn’t be any different or any more difficult. This integration helps to provide a hassle-free and modern customer experience.’

The integration with Pinewood marks part of GForces’ renewed vision to work with the key systems used by UK retailers. Further integrations and partnerships are expected throughout 2019.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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