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Halloween treats on offer as Mercedes opens new pop-up shop

2 years ago

MERCEDES-Benz Cars UK has opened a pop-up shop in Hertfordshire.

Shoppers at The Maltings in St Albans can experience a selection of the very latest Mercedes-Benz models, including the all-electric EQC, Mercedes-AMG A35 and CLA Shooting Brake, with experts on hand to answer questions about the whole range.

The Approved Used Zone will also feature the best selling GLA and C-Class Cabriolet.

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Motorsport fans can compete for the best lap time within a replica Mercedes-AMG Petronas Motorsport Formula One car converted into a race-simulator. There is also a wide range of official Formula One team merchandise and Mercedes-Benz Collection items available to buy including key rings and baseball caps.

Customers have the chance to interact with the ‘magic mirror cap wall’ which gives the latest information on special-edition items.

In addition, customers are able to experience the roar of the Mercedes-AMG engines at the click of a button thanks to the interactive AMG sound wall.

Children will also have the chance to take part in a trick or treat treasure hunt to find pumpkins hidden in store and win a spooky sweet treat over the Halloween period.

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Current customers who present their Mercedes car key or show their MercedesMe app will receive exclusive offers as well as free hot and cold drinks. These will also be on sale in-store with all proceeds donated to Mercedes-Benz charity partner Laureus.

The St Albans Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and L&L Automotive, operating in Hertford, Stevenage and Bishop’s Stortford. The shop is opposite H&M and TK Maxx and is open from 9am-6pm Monday to Saturday and 10am-5pm Sundays.

Over 1.9 million customers have visited Mercedes-Benz pop-up shops since the first one opened in October 2015.

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Dave Brown

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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