HPI gives a boost to lead generation with the launch of Vehicle Monitor

Time 9:26 am, August 14, 2015


AUTOMOTIVE technology solutions provider, HPI, is helping dealers generate more business leads with the launch of Vehicle Monitor.

The new service allows dealers to track a vehicle, once it’s sold to a customer, producing alerts if it hits one of three trigger points, indicating that the vehicle may about to be sold.

Vehicle Monitor is a three-part lead generation solution, with a three-part Database Management capability that can be configured by an individual dealer. Once a vehicle is sold to a consumer, the dealer puts the details into Vehicle Monitor. HPI then tracks that vehicle, looking for one of three triggers.

The triggers include relevant HPI Check activity, which could indicate that a dealer’s customer is looking to change vehicles.

Using HPI’s keeper change knowledge, HPI can assess the average keeper change cycle by make, model and feedback to dealers before this trigger point.

Finally, HPI can calculate the average financial settlement length based on the make and model of vehicle.

In addition to monitoring for all of these events, HPI also makes sure the keeper hasn’t changed, as well as checking whether the vehicle has been written-off or has been recorded as stolen.

If any of these events are noted, the vehicle drops off the list. By opting for the Database Management Notifications on Vehicle Monitor, dealers also save on costly service and MOT reminders for customers who are actually thinking of selling.

Neil Hodson, Managing Director of HPI, said: ‘Using Vehicle Monitor’s trigger points, dealers can approach customers at a point when they are most likely to buy, creating valuable business leads.

‘In addition, by harnessing the power of the HPI database to weed out any vehicles with a keeper change, written-off or reported as stolen, dealers don’t waste resources on invalid leads.

‘Vehicle Monitor is the latest addition to HPI’s growing suite of services, designed to help dealers boost their bottom line by engaging with customers at the right time.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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