Following a 24 week refurbishment programme and £1.4m revamp, the showroom now meets Ferrari’s new global corporate identity standards.
The showroom has two floors totalling over 800m² which incorporate the new Ferrari concept developed directly by Ferrari in collaboration with the Roman architectural studio Fortebis.
Critical to the new concept is the configuration room where clients can personalise their Ferrari to their own specific needs and requirements.
This dedicated Ferrari dealership will join HR Owen’s Ferrari Atelier at the Berkeley Hotel, Knightsbridge, which was officially opened by Felipe Massa last year.
Joe Doyle, chief executive of HR Owen, said: ‘We’re proud to open this brand new showroom in association with one of our flagship marques and close partners, Ferrari.
‘Along with our Ferrari Atelier at the Berkeley Hotel, the new showroom reinforces our position as the official retailer of Ferrari in London. The relaxing and comfortable environment chimes with our strategy to ensure customers have the best possible experience from purchase and throughout their ownership lifecycle.’
Ferrari North Europe’s regional manager, Matteo Torre, said: ‘Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly renovated showroom opening here in London.
‘Having the best possible presence in London is very important for Ferrari, and I am delighted that HR Owen now has two Ferrari showrooms in key locations in the capital. I know we have many enthusiast clients in the area whose experience with the brand will be enhanced by these new facilities.’