6:30 am, June 6, 2011
HYUNDAI has pulled off a major coup by snapping up an advertising space in London’s Piccadilly Circus.
The 116sq ft space – held by Sanyo since 1978 – has been snaffled by Hyundai for an undisclosed sum.
The billboard is estimated to be seen by more than 56m a year and will go live on June 24 with a simple Hyundai banner advert.
This will be updated to a high-resolution LED screen in October.
Hyundai UK MD Tony Whitehorn said: ‘We are obviously delighted to have achieved such a prestigious space in the heart of such a vibrant city.
‘It is a rare opportunity for our brand to become part of the London landscape and to engage with millions of consumers on a daily basis.’
