Industry hitting back over ‘demonisation of diesel’

Time 8:51 am, March 11, 2015

SMMT_Master_Brandline_(RGB)THE Society of Motor Manufacturers and Traders (SMMT) has today launched a nationwide consumer campaign against the demonisation of diesel.

The plan is to raise awareness about the latest low-emission car technology.

A Diesel Facts myth-busting guide has been made available at and in leaflet form via car makers and dealers.

It comes as new consumer research reveals widespread confusion about diesel technology that, if uncorrected, could limit adoption of the latest low-emission vehicles and undermine the UK’s efforts to meet strict air quality and climate change obligations.

Responding to a YouGov poll, 87 per cent of UK adults said they were unaware of the latest Euro-6 vehicle emission technology, while 54 per cent incorrectly blamed cars and commercial vehicles as the biggest cause of air pollution in the UK. Just under one in five (19 per cent) of people surveyed correctly identified power stations as the biggest contributors of nitrogen oxides (NOx). In fact, it would take 42 million Euro-6 diesel cars – almost four times the number on the roads – to generate the same amount of NOx as one UK coal-fired power station.

Today, SMMT together with some of the biggest car makers, including BMW UK, Ford of Britain, Jaguar Land Rover and Volkswagen, are making a unified stand to put the record straight on diesel cars. The SMMT will also urge policy makers and those considering imposing local measures to avoid confusing motorists by penalising one fuel technology over another.

Mike Hawes, the SMMT chief executive, said: ‘Today’s diesel engines are the cleanest ever, and the culmination of billions of pounds of investment by manufacturers to improve air quality. Bans and parking taxes on diesel vehicles therefore make no sense from an environmental point of view.

‘We need to avoid penalising one vehicle technology over another and instead encourage the uptake of the latest low-emission vehicles by consumers. The allegations against diesel cars made in recent months threaten to misguide policy making and undermine public confidence in diesel. It’s time to put the record straight.’

Graeme Grieve, the CEO of BMW Group UK, said: ‘Diesel cars produce, on average, 20 per cent less CO2 than equivalent petrol cars and so have a vital role to play in helping to arrest climate change. It is only if British drivers continue to choose diesel cars that the UK can meet its tough CO2 targets. Great strides have been taken to transform diesel engine emissions technology and continued, major investment from the industry is making them even cleaner.’

Mark Ovenden, Ford of Britain chairman and managing director, said: ‘We support customer choice and the market should determine the best technologies for meeting CO2 and air quality goals. Ford is committed to offering clean and efficient petrol and diesel engines, as well as the choice of electrified options. In terms of diesel, it is important to underline that today’s and tomorrow’s advanced diesel powertrains are vastly cleaner than in the past and are approaching parity with petrol engines when it comes to emissions that affect air quality, while at the same time delivering important CO2 benefits.’

From September 1, 2015, all new cars must meet the new Euro-6 emissions standard making them the cleanest in history. Almost nine out of 10 people surveyed (87 per cent), however, confirmed they have never heard of the term. This is of particular concern given the recent decisions by some local authorities in London to charge diesel-owning residents more to park outside their homes.

Some local councils are imposing surcharges based on a vehicle’s Euro Standard rating; others are imposing penalties regardless of their performance. This is despite almost three quarters (72 per cent) of motorists opposing penalties for the UK’s cleanest cars. Of these, 16 per cent think some diesel cars should incur a parking surcharge and others shouldn’t, according to their Euro standard emissions, while 56 per cent believe diesel cars should not incur a surcharge at all, regardless of their rating.

SMMT is calling for policy makers to adopt a consistent technology-neutral approach towards vehicle incentives and penalties to encourage the uptake of the latest technologies and maximise the benefits for air quality.

The automotive industry wants to encourage consumers to continue to choose the cars that fit their lifestyles and is committed to help the UK reach its air quality targets by encouraging the uptake of the latest vehicles, be they petrol, diesel, electric or any of the multitude of technologies now on the market.

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Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

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