Joining its six other centres across the UK, the Hull branch brings East Yorkshire residents that bit closer to owning a G, M or FX. Previously, buyers would have to head west along the M62 to the firm’s Leeds centre – a distance of around 60 miles.
Located not far from the famous Humber Bridge, the dealer… er, Centre is said to be ‘more in the style of a top boutique hotel than a car showroom.’ Previously looking after premium brand Saab’s Hull dealer, Humberside Motor Group will run the centre – launching the new franchise with a VIP event on the 8th November.
Humberside Motor Group’s Stephen Smith commented: ‘Infiniti is still a new and exciting brand to the UK and I am very pleased to be one of the first centres to be able to supply these luxury performance vehicles.
‘Although they are still a comparatively rare sight on our roads, some people like to stand out from the crowd and the Infiniti range allows our customers to do just that.’
Hospitality will be top of the centre’s agenda – with a high priority put on looking after customers.
‘It is not only the cars that make us stand out from the crowd,’, added Smith. ‘When you first walk into the Centre you will be greeted with five star hospitality, very different from any other premium brand and something we believe our customers should expect and enjoy.’