DEALER group JCT600 has transformed a former Chrysler, Dodge and Jeep showroom into a used site.
The ‘PriceRight’ dealership is based at Rawdon and has taken several months of redevelopment to get ready.
Representing a £750,000 investment by JCT600, the outlet is one of Yorkshire’s most prominent used car dealerships, with some 40,000 vehicles passing daily.
Andy Coulthurst, sales director at JCT600, said: ‘Developed in response to an increased demand for quality second hand vehicles, the PriceRight concept allows customers to visit one standalone site to find both the value they’re looking for and the assured quality JCT600 offers.
‘With up to 180 vehicles on site, our team also has access to a database of available used cars from across the JCT600 network of dealerships and this puts us in a strong position to source the right vehicle, whatever the requirement.’
The new PriceRight outlet includes a brand new building for the PriceRight team’s onsite sales and customer services operations, headed by Derek Boaler, general manager, Joe Tordoff, sales controller, and Neil Bairstow, business manager.
The Rawdon dealership is the first of its kind in the JCT600 portfolio. The business plans to roll out the PriceRight brand to additional sites across the north of England in the future.
The former Chrysler, Dodge and Jeep showroom has been relocated to the former SEAT showroom across the road.
by JAMES BAGGOTT