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JLR dealership kicks off sponsorship deal with junior football club

Time 2:41 pm, June 3, 2019

A LANCASHIRE Jaguar Land Rover dealership is supporting a newly-formed junior football club as part of its community engagement programme.

Farnell Jaguar Land Rover Bolton has kicked off a sponsorship deal that will see members of CMB Junior Football Club wear kits bearing its logo for the 2019/20 season.

In its first full season, the team is very close to securing promotion from the Bolton Bury District Junior B League to the A League.


The 16-strong squad is partly made up of players who were in the bottom three teams last season, joining CMB when their teams folded, making their success even more remarkable.

James Boyd, head of business at Farnell Jaguar Land Rover Bolton, said: ‘We’re delighted to be supporting CMB Juniors. As with all junior football, the people involved give their time and expertise freely so it’s important that local businesses also get on board and help.

‘The team is doing exceptionally well this season and we are looking forward to seeing them play in the A League next season, proudly wearing their new kits.’

Phil Roberts, manager of CMB Juniors, said: ‘I am so pleased that Farnell Jaguar Land Rover Bolton has agreed to be our shirt sponsor.


‘We’re trying to instil the right attitudes into the lads, as well as ensuring they all get playing time and, most importantly, enjoy playing football.

‘They are doing brilliantly this season and I’m so proud.’

In our picture are club representatives Sam Barnett, left, and Declan Roberts (captain) with Lee Burns, Jaguar brand manager at the dealership

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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