LCV insight 2: Staying one step ahead

Time 13 years ago

With Christmas just around the corner, reveals its top tips to increase sales well into the new year

EVEN in difficult economic times, if you are switched on you can still remain one step ahead of your competitors. As we head into the season of goodwill, has found ways to raise some seasonal cheer with a guide on how to prosper in the new year.

Not all sectors in the van market have been affected by the crunch, with BCA recently reporting that September’s figures show the average value of nearly-new vans has increased by 2.9 per cent to £9,126.


Used vans have become a more attractive option to customers who are seeking transport that is affordable and can be funded independently without the need for finance deals.

It’s important to advertise in the right places though. With positive figures for used van sales, it’s imperative you advertise your stock correctly to gain the most sales. has recently experienced a surge in dealers signing up as their reputation for generating sales grows.

Stock on has increased by 25 per cent in the past year and can be viewed across a network of additional sites including,,,, and, giving your stock maximum exposure on the web.

Presentation is key too. When advertising online, it is important to ensure the photography and the description of your vehicle is first class. After all, the better the photography, the more appealing the vehicle will be to the consumer. Professional quality images, better still video, will set you apart from your competitors and guarantee quicker sales.

‘Chat to Dealer’, an instant messaging tool offered by, is designed to help dealers reduce their costs, taking communication to an entirely different level. The service enables sales staff to chat with customers online and receive leads directly to their desktop, while offering consumers an alternative method of enquiring and communicating with the dealer.

And despite the forecast of a drop in sales on the high street this Christmas, the internet is predicted to continue its boom, with more people shopping online to get the best deals on gifts. With this in mind, couriers will be looking for vans in which to deliver these presents, and where better to look than on!

LCV Insight 1: Be savvy in tough times


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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