LEXUS Poole has invested more than £200,000 in a new state-of-the-art showroom.
The West Quay Road dealership has undergone a 10-week programme of internal cosmetic work and now has a new modular design, bringing a fresh, updated look and feel to the showroom to complement Lexus’s core value of Omotenashi – the spirit of hospitality that anticipates and fulfils people’s needs, and sees every customer to a Lexus dealership treated as a guest would be who was visiting their home.
Adrian Chapman, head of business at Lexus Poole, said: ‘We endeavour to create a first-class customer experience and our refurbishment programme has helped to enhance this when purchasing a car.
‘True to the concept of Omotenashi, our dealership strives to do more than simply meet the needs of our Lexus owners. The entire Lexus Poole team are in continuous pursuit of perfection and will go to many lengths to solve customer problems, whether this is mechanical or not. From beginning to end, Lexus Poole is 100 per cent invested in making the Lexus experience unlike any other.’
Customer comfort and a strong brand image were priorities and the refurbished showroom has modern furniture, accessories and hospitality to add a stylish feel. Two private consultation rooms have been introduced and the vehicle handover room has been refreshed.
There’s more to the refurbished showroom than just replacement fittings and furnishings, though. A digital showroom has been incorporated into the refurbishment, where the latest technology strives to make the customer experience as simple and as enjoyable as possible.
The technology enables Lexus Poole to showcase more models, specs and equipment, and provides customers with the opportunity to find the car best suited to their needs, filtering through price, fuel type, performance, efficiency, space and technologies. Customers can also watch video clips that provide explanations of the Lexus range.
Chapman added: ‘We look forward to welcoming customers to our stunning new showroom environment.’