Lexus’ 3yr Manheim deal

Time 5:56 am, June 2, 2011

lexus_lsLEXUS has announced that it has strengthened its relationship with Manheim Retail Services.

The Japanese luxury brand is renewing its existing contract with Manheim Retail Services for a further three years.

Manheim has said that a series of exciting new developments are planned for Lexus over the coming months, including increased capability for the Approved Pre-Owned stock locator, use of the latest mobile technology and the development of a smart phone application (iPhone and Android).

The firm currently manages the Lexus Approved Pre-Owned stock locator and recently launched the ‘Service Your Lexus’ feature.

Accessible through the Approved Pre-Owned landing page, the service tool allows customers to quickly and easily register their interest in receiving a tailored service quotation through a simple three step process. The customer enquiry is then sent through to the relevant Lexus Centre for follow-up.

Andy Simpson, national sales operations manager for Toyota (GB) Plc, Lexus Division, said: ‘We pride ourselves on being at the forefront when it comes to using new technology and all that it can offer our customers.

‘So it is essential to ensure our retail marketing strategy is market-leading. Manheim Retail Services offers unrivalled online and new technology understanding that is integral to helping us shape the future Lexus retail marketing strategy.’

John Simpson, managing director, Manheim Retail Services, said: ‘We understand how important it is for our customers to engage with their customers in an online space, including embracing the very latest mobile technologies. There are some great developments in the pipeline for Lexus and the next few months will be very exciting.’

Manheim Retail Services will continue to manage the Lexus Approved Pre-Owned stock locator and provide the Lexus network with its eBusiness Centre platform, professional photography, digital signage and point of sale materials.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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