The firm – who holds franchises with Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Pagani and Rolls-Royce – says they are rebranding to reflect ‘the many changes within the group’.
The rebranding is taking a ‘360 approach’ and covers various elements from a logo redesign to showroom refurbishment.
The group will also launch a new website in mid-September, created by GForces, an will feature full page video and a 360 degree interior tour of every car for sale.
Better customer service and through this, increased business success is the aim of the rebranding, and the firm has put in place new systems and CRM, and enhanced marketing activity all headed by chairman Joe Doyle (pictured).
In addition to the new website, HR Owen will launch a dedicated group magazine in October. DRIVE will aim to define the group’s new tone while underling the range of marques found at HR Owen and promoting lifestyle and activity suggestions to augment ownership.