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Athlete joins Brayley

Time 10 years ago

brayley-runnerA FIVE-time London marathon competitor has joined Brayley Honda as corporate sales and fleet manager.

As well as being a keen runner, the motor trade is in Cherie Cable’s blood, having worked in it for 25 years.

She started her automotive career in her teens, working in her father’s garage business in Hainault as a technician.


Deciding that a career ‘on the tools’ was not her cup of tea, Cherie gained experience as a service A
advisor, then service manager. In one particular company, she was promoted from receptionist to fleet manager in just three months, a role in which she found her true talent.
Now responsible for the corporate sales and fleet division of Brayley Honda Group, which has four dealerships across Hertfordshire and Essex, Cherie is focused on generating new business within the local business community.
Offering advice and support to small and medium sized enterprises with one or two cars, as well as providing vehicles, finance and servicing to major commercial fleets, Cherie brings a wealth of experience and knowledge to her new position.
Cable: ‘Coming from a family of motor mechanics, I always knew my career would be car related. It is indeed a challenging time for the automotive sector but the range of environmentally friendly vehicles continues to grow, making them all the more attractive to the business owner. I’m really looking forward to my new role at Brayley Honda.’
Although a male-dominated profession in the UK, Cherie’s appointment has shown that Brayley Honda is one dealer group that is bucking that trend. Some 30 per cent of its 130 strong staff are women.
Paul Brayley, managing director, Brayley Honda Group, said: ‘Having worked in the motor industry quite literally all her life, Cherie brings a great deal of knowledge and experience to Brayley Honda group. Her time spent running so many marathons proves that she likes a challenge, so she’s ideally suited to developing our proposition to commercial customers.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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