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MG uses social media

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Time 10:00 am, December 20, 2010

mg6_1MG MOTOR UK is ramping up interest in the brand by holding an online chat on the Internet.

Using Facebook and Twitter, the company held an online question and answer session where members of the public could pose questions to MG Motor’s sales and marketing director, Guy Jones.

Over a period of 45 minutes Facebook was inundated with questions ranging from details about the new MG6 to how would MGs be sold in the UK.


By far the most popular question posed was for a definite date of the launch of MG’s first car since the marque’s demise in 2005 – the MG6.

The full launch is planned for April to allow us to hold all the launch activities in the UK clear of the bad weather – we hope!’ said Jones. ‘There will also be some VIP previews at dealers starting from January.’

Details about a diesel version of the MG6 were also discussed: ‘The diesel version of MG6 is planned to be launched 12 months after the petrol model.


‘With the recent increases in the price of diesel, we are seeing an increase in interest in the petrol model from private buyers who do not use their vehicles for high mileage.’

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European availability of the MG6 was also confirmed. ‘The launch into continental Europe will take place from the availability of the diesel models from the second half of 2012. We already have detailed launch plans with a number of European importers that will be developed and communicated over the coming months,’ said Jones

With much speculation recently about GM dealers selling MGs, Jones replied: MG’s parent company SAIC already has a very successful joint venture in China with General Motors (GM).

mg6_2‘The two companies are increasing their involvement, which will include co-operation in the UK. Initially this means Vauxhall UK will help MG with introductions to dealer groups and dealer network planning but not selling MG directly from Vauxhall dealerships.

‘The development of this partnership is exciting news for both MG and the GM brands in Europe.’

Despite this, it was also revealed that MG Motor UK is actively looking for new dealers. Jones said: ‘We are actively recruiting dealers to add to our current network of 40 dealers as we speak.

‘There has been significant interest and we have around 25 new dealers planning to take the franchise at the moment. We will have new dealers in many key areas where we currently do not have a dealer before the launch of MG6.’

The online question and answer session reflected how much interest there is the return of MG to the UK.


Click here to read the Q&A on Facebook

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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