Mini’s entire UK dealer network gets seal of approval from Dogs Trust

  • All of Mini’s UK dealers have been given the thumbs up by Dogs Trust
  • Staff go through special training to make dealerships welcoming to dogs
  • Mini becomes first car brand to have its entire dealer approved by pet charity

Time 8:43 am, July 15, 2022

Mini has become the first car brand to have its entire UK dealer network approved by Dogs Trust, it has been announced.

The BMW-owned firm has been working with the pet charity to help make its all of its 131 dealerships welcoming and safe for pooches.

Staff at Mini dealers have gone through online training covering topics such as how to approach a dog, how to avoid hazards for dogs and also to make pets feel at ease.

In recent years Mini has acknowledged just how impact dogs are in customers making a decision on a car, with the brand working to offer ‘VIP treatment’ to its ‘four-legged fans’.

Colette Healy, general manager of marketing and product for Mini UK, said: ‘This is a really exciting next step in our work with Dogs Trust to help support our Mini and dog-loving customers.

‘We recognise the big love they have for the dogs in their lives and now our four-legged fans will be able to enjoy the VIP treatment in all of our showrooms across the country.’

As well as implementing special dog-friendly spaces in the showrooms, Mini is also working to improve pet safety when dogs are travelling in cars.

Its partnership with Dogs Trust aims to educate consumers on the best practices when pooches are travelling in vehicles.

Rachel Casey, director of canine behaviour and research at Dogs Trust, said: ‘Dogs are an important part of family life – and now there are more dogs in this country than ever before, retailers are starting to give serious consideration as to how they can support their dog-owning customers.

‘We are thrilled to be driving the way forward with Mini to build an accepting dog-friendly culture.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

More stories...

Server 51