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More than 200 dealers sign up to RAC Car Passport in week one

Time 6 years ago

MORE than 200 dealers have signed up to the new RAC Car Passport, a comprehensive vehicle check, in its debut week. 

The new provenance check has been designed to provide a lower-cost alternative to competing products while offering high quality data and the reassurance of the RAC name.

Robert Diamond, managing director of motoring services at the RAC, said: ‘Things have moved very quickly straight out of the blocks with a strong reaction from mainly, so far, independent dealers. They in a position to change supplier quickly.

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‘However, we are also in the process of talking to dealer groups, manufacturers and others who may have contractual ties to our competitors. They all agree with our assessment that this is a sector that needed more competition – and that we are now providing it.

‘RAC Car Passport for dealers marks a departure. It uses exactly the same data sources as other provenance checks and is effectively identical in specification but offers a much lower cost and the high level of credibility of the RAC brand.’

To encourage early adoption, until April 30, all checks will be available at an introductory price of £1. After this period, a simple pricing structure will take effect: £2.99 standard price, £2.49 for 5,000 checks or more, £1.99 for 10,000 plus and from 99p above 50,000. These are believed to undercut the competition by 50 per cent or more. Unlike some competitor products, there is no monthly subscription fee.

Key features include customer-facing, downloadable RAC Car Passport documentation designed to maximise the credibility of the check, a £10,000 guarantee that can be increased to up to £50,000 to protect higher value vehicles, and a mileage adjusted valuation that can be upgraded to a Glass’s valuation for an additional cost.


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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