CAR supermarket Motordepot is investing in a long-term partnership with automotive software provider Nexus Point.
The deal will see the development of a suite of new websites for the group, as well as a range of bespoke, car supermarket-focused, back-office set-ups.
Nexus Point creates platforms and products for dealerships and car supermarkets, bringing together design, engineering and behavioural science to help make brands more efficient, effective and creative.
Chris Webb, pictured, managing director of Nexus Point, said: ‘We are delighted to be working with Motordepot on a long-term partnership. We will be creating new websites for the group, including CarSupermarket.com and BestCarBuyer.co.uk, to significantly increase traffic, supported by our strategic SEO, PPC and social media campaigns.
‘We work very closely with our automotive customers to deliver modern, fast and optimised websites, which are designed to get stock in front of users quickly and efficiently.
‘Motordepot has also decided to transition to our Apex suite, which includes bespoke DMS and CRM solutions. This will take the car supermarket group to the next level in the digital arena.’
Motordepot founder Phil Wilkinson added: ‘Nexus Point is a perfect partner for us as they’re always looking at new ways to innovate and bring new ideas to life. The team has continuously worked hard to enhance and improve our websites and customer journey.
‘We are looking forward to working with Nexus Point on the next stage of our digital transformation.’