MOTORS.CO.UK has built a new website to give consumers a simpler and faster experience to find their next car. The car search website has been redesigned and optimised for mobile devices so visitors can research vehicles and contact dealers while on-the-go.
Built using React technology – also used by Facebook and Netflix to help deliver a consistent experience for their large audiences – the new website boasts significantly quicker download speeds which is a key factor in increasing consumer engagement.
With 67 per cent of consumers accessing Motors.co.uk via smartphones and tablets, the build focused on creating the best user experience for these devices to help consumers search more easily and find the right car for them before contacting a dealer.
The redesigned user experience was created in consultation with AutoTrader.com, a Cox Automotive sister company, to utilise best practice for driving higher conversion rates and improved consumer engagement.
‘The investment in the new Motors.co.uk website highlights our commitment to continual innovation and challenging ourselves to improve car buying and selling for consumers and dealers. The new site is ruthlessly focussed on being faster, easier to use and mobile friendly so it meets modern consumer shopping habits”, said Phill Jones, managing director at Motors.co.uk.
He added: ‘The new website benefits from years of experience at both Motors.co.uk and AutoTrader.com, continuing our single-minded dedication to improving the effectiveness of dealer advertising. Furthermore, this provides the platform for some very exciting product enhancements in 2017.’
The new website can be viewed at beta.motors.co.uk.
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