8:30 am, May 6, 2014
WESSEX Garages today reports that Motors.co.uk played a big part in the company enjoying a ‘hugely successful’ March.
Motors.co.uk generated 19 per cent of Wessex’s used car sales and eight per cent of its new car retail sales in the busy plate-change month.
And Wessex bosses say the website’s current television advertising campaign is playing a big part in helping the partnership between the two organisations work well.
Keith Brock, Wessex Garages MD, explained: ‘Our strategic partnership with Motors.co.uk is aligned with our ambition to better connect with local buyers digitally.
‘Their ongoing TV campaign is cutting through to in-market car buyers. It’s encouraging to see that so many customers made the intelligent choice and stepped up from their original used vehicle of interest to a brand new car supported in turn by our attractive campaigns.’
Brock added: ‘March was a huge success for Wessex Garages, marking another significant step up in Motors.co.uk-generated used car sales at almost 2.5 times the February figure and a remarkable six times the level we saw in September last year.
‘Our new and used car sales as a group were up 24 per cent, which is ahead of the market.’
Andy Coulthurst, managing director at Motors.co.uk, commented: ‘Whilst the trend of huge growth in Motors.co.uk-generated sales is true for all of our dealers, Wessex Garages is performing above the norm and it is clear that they are benefiting significantly from their own digital and sales strategies.’
Wessex Garages’ digital sales executives film key features and benefits of each car which are then provided instantly to online customers. Reviews (currently rated at 95 per cent Reevoo satisfaction) are published on the Wessexgarages.com homepage and in-market car buyers can enter their vehicle registration number for an instant online valuation of their part-exchange.
Coulthurst added: ‘We are already generating thousands of new car sales for our dealers, but this is largely by default with the customer being upsold on new cars with attractive deals from what was originally a used car enquiry. Our plan is to deliver a powerful, dedicated new search that will offer significant levels of additional sales to our dealers, providing a valuable tool for in-market car buyers.’
