10:08 pm, November 28, 2011
MOTORS.co.uk has announced its plans to partner with Trinity Mirror Regionals – one of the UK’s largest newspaper publishers.
The partnership will see Motors.co.uk extending its regional network to nine newspaper groups across the UK.
The firm will also replace Fish4Cars as the search engine on the motoring channels of Trinity Mirror Regional’s websites with effect from the end of November 2011.
A second phase of the partnership will see the motoring sections of Trinity Mirror Regional’s print titles rebranded as Motors.co.uk with new co-branded motoring channels on Trinity Mirror’s leading newspaper websites including the Liverpool Echo, Manchester Evening News, Newcastle Journal and Birmingham Mail.
This new partnership extends Motors.co.uk’s highly local reach through its existing partnerships with Northcliffe Media, Archant, Iliffe News & Media, Midland News Association, Baylis Media and Berkshire Media Group, North Wales News, Scottish Provincial Press.
In total, these new partnerships will see more than 300 local newspapers, with a combined c.19m+ readership, feature Motors.co.uk.
Garry Hobson, CEO of Motors.co.uk said: ‘We are delighted to be partnering with Trinity Mirror Regionals, which has some of the most iconic print brands in the country.
‘This new deal further extends our franchise with an increasingly strong presence in some of the largest cities taking the reach of the Motors.co.uk brand to 38 per cent of the UK adult population. The partnership significantly enhances our ability to offer dealers and consumers a highly local experience with the reassurance and quality of a national site.’
Tom Harte, sales director, Trinity Mirror Regionals said: ‘Trinity Mirror is now able to offer consumers and dealers a powerful new search tool through our new partnership with Motors.co.uk, one of the UK’s leading used car classified networks.
‘Our readers, website visitors and dealers will benefit from this enhanced online search service which will better enable buyers to find the car of their choice, locally.’
