MANHEIM has launched a new product called QuickList Imagery to help dealers reduce the time it takes to add pictures to their online adverts.
QuickList Imagery allows customers to buy Manheim’s wholesale images when they win a vehicle at auction.
As part of the product, buyers can choose the original interior and exterior vehicle images or opt for customised pictures with a personalised background.
The launch follows a recent dealer survey by Manheim in which 79 per cent of respondents said that time spent taking or obtaining images was a challenge, while 60 per cent confirmed that it typically takes at least three days to list a vehicle for sale with full imagery.
Matthew Boulton, head of product at Manheim, said: ‘We know that vehicles attract a lot more consumer interest when they are listed with images, and our customers are constantly looking for ways to improve efficiency in this area.
‘With QuickList Imagery, buyers get our original photo-booth pictures immediately, or we’ll provide customised images with a background of their choice within 12 hours.
‘This gives retailers the opportunity to list the vehicle online with imagery and start generating consumer interest even before it arrives on their forecourt.’
In the past three years, Manheim has made a significant investment in its imagery capability, installing 360-degree, HD image booths at all its auction centres, and rolling out a high-res imaging app to its vehicle inspectors.
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