The dealership can trace its automotive roots back almost 100 years and is one of the best-known automotive businesses in the region.
It’s the fifth new MG dealership to open this year and has already sold two of the award-winning MG6 GT models.
The Charles Warner showroom on the Outer Circle Road is one of the biggest in Lincolnshire and also houses a Vauxhall and Chevrolet outlet.
The firm has built up a strong reputation for customer service and the staff have been fully trained to take on the MG franchise.
Mike Seward, Charles Warner’s managing director, said: ‘It’s great to see MG back and we have been awarded a franchise at a really exciting time for the brand.
‘MG has always created passion. The new MG6 models bring a refreshing new design to the market and it certainly stands out from the crowd. I know a lot of our customers will love it once they get behind the wheel.’
Earlier this year MG opened new dealerships with Pinkstones in Stoke-on-Trent, Rivervale in Brighton, Beechwood in Derby and Brown & Gammons in Baldock, Herts.
The dealer network will expand further this year, says MG, with other new outlets opening in the coming months.