TELEGRAPH Media Group has become the latest newspaper publisher to enter the car market – with the launch of the website Telegraph Cars.
The company says its new digital channel will provide users with impartial and trustworthy advice on buying the right vehicle.
Its move follows the two-pronged venture into the car market by News UK, in the form of Sun Motors and Driving.co.uk powered by the Sunday Times.
It will also compete directly against the likes of AutoTrader.co.uk and Motors.co.uk.
The Telegraph says it has developed a ‘unique, fresh and jargon-free advice service which is focused entirely on helping buyers choose their next car through reviews, expert tips and practical advice’.
The site will provide visitors with independent advice to help them obtain the best value car for their money.
MINI will be the official launch partner of Telegraph Cars in a campaign that will run for four weeks, starting from today, the launch of the channel. The partnership includes a complete takeover of all advertising space across the site.
Telegraph Cars is edited by Steve Huntingford, who joins TMG from WhatCar? where he was road test editor for nine years.
Mr Huntingford said: ‘We have designed Telegraph Cars to be clear and simple, with scores out of ten on key factors, straightforward terminology and honest reviews from our team of experts.’
Erin Baker, managing director of motoring at Telegraph Media Group, said: ‘The car market is awash with enthusiast publications but none addresses what we know our audience needs when they are looking to make a purchase. Our survey gave us the feedback we required to produce an excellent car advice site.’