Pentagon adds further Seat operation as brand continues to grow

Time 10:16 am, November 21, 2019

PENTAGON Motor Group has acquired a Seat dealership in West Yorkshire from its previous owner, Sytner Group.

The acquisition of the dealership in Huddersfield means Pentagon now operates four Seat locations, with the other three being in Oldham, Scunthorpe and Nottingham.

The Huddersfield site offers new and used Seat car sales, service and repairs and parts sales, and all 29 Sytner staff have transferred to Pentagon.

David Lewis, pictured, managing director of Pentagon Motor Group, said: ‘We are very impressed with Seat’s ongoing growth this year.

‘Seat’s sales volume is currently up just over nine per cent year-on-year, despite a UK market that is down by nearly three per cent. We look forward to continuing our investment with Seat.’

Rob Truscott, CEO of Motus operations in the UK, said: ‘Seat is a brand with a strong and still-growing profile in the UK and we are delighted to add this fourth dealership to our portfolio.

‘We are grateful to the Sytner Group for their willingness to support our interests in the brand.’

Pentagon, which is part of Motus Group (UK), completed the planned closure of its Nissan car franchise in Huddersfield at the end of September. Pentagon’s Nissan dealership in Barnsley is unaffected.

The group now operates 50 franchise outlets representing a range of major vehicle manufacturers, with 26 sites across the east midlands, north-west, South Yorkshire and Lincolnshire.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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