7:51 am, December 19, 2020
Social media users and motorsport fans have seen the results of their designs for the Fordzilla P1 virtual race car come to life.
A physical model of the Team Fordzilla P1 race car has been revealed following its design through collaboration in social media polls.
Voting began on Twitter in March, with Ford’s followers voting on aspects such as the seating configuration, engine position and cockpit style.
Although voters opted for an enclosed vehicle rather than a single-seater, Ford says the fighter jet-style canopy allows for an F1-like driving position.
Ford explained the car was designed fully digitally because of the pandemic, with none of the designers or engineers meeting face-to-face throughout the process.
Stuart Rowley, president of Ford of Europe, said: ‘What a stunning vehicle. I love every bit of the car. What was critical to me when we reviewed various designs earlier this year was that it needed to be unmistakably a Ford.
‘And the Team Fordzilla P1 definitely fits that criteria: It looks both gorgeous and purposeful.
‘And it’s innovative in many ways, not least how it was born, as a co-creation between a highly passionate and knowledgeable gaming community and our super talented design team.’
The bonnet sits incredibly low to the ground, with the sculpted wheel arches rising above it – almost as high as the roof line.
Meanwhile, that open rear end has been designed with aerodynamic efficiency in mind.
Inside, there’s a screen in the steering wheel that displays live data, as well as LED notification units that sit in the driver’s peripheral vision.
Amko Leenarts, design director at Ford of Europe, said: ‘Enjoyment is at the very core of all human centred design.
‘Is it amazing to look at, to sit in and to drive? Well, in the case of the Team Fordzilla P1, the answer to all these questions is a resounding yes.’
- Register as a Car Dealer member and get more out of the website here
- Car Dealer Top 100 – the most profitable car dealers in the UK here
- Car Dealer Mag issue 154 is out now – Read it here
- Join our breaking news WhatsApp group – Click here to join now
