TOYOTA’S success in the recent JD Power satisfaction survey has caused a peak in demand for the top scoring model the Toyota Prius.
The UK’s largest car hypermarket chain, Carcraft, reports that demand immediately after the publication of the report led to a temporary shortage of the Prius, with many customers requesting to be placed on a quickly growing waiting list.
Carcraft has now replenished stocks, but predicts that shortages could occur again if the current rate of demand continues.
Paul Oakley, Regional Sales Director, from Carcraft said: ‘With the current financial situation, car buyers are keen for any independent confirmation that their money will be well spent. The JD Power Survey always has an impact on sales of the best scoring model, but this year’s demand was unprecedented.
‘The Prius’ green credentials also help its popularity, especially given the recent changes to car tax rates.’
Customers can buy a Prius from Carcraft from as little as £9,000, but are advised to act quickly in case shortages reoccur.
The JD Power Survey was produced from more than 16,000 responses from owners of cars registered between September 2005 and August 2006, representing 28 brands and 100 individual models. The Prius earned a score of 901 points out of 1,000.