RAC meets used car buyer demand for enhanced dealer warranty

Time 9:45 am, June 22, 2017

THE RAC has introduced a new level of dealer warranty cover designed to meet used car buyer demand for ever higher levels of protection.

Called Platinum Plus, it sits above the Platinum, Gold and Silver warranty products in the RAC dealer warranty range.

Available on vehicles up to six years old with fewer than 60,000 miles on the clock, it extends cover to include claims from £500 to the vehicle’s value, failures caused by carbon build up, wear and tear, and diagnostic work up to one hour.

Sean Kent, sales director at the RAC Dealer Network, said: ‘There is undoubtedly increasing demand in the used car sector for enhanced levels of warranty cover and this is why we have introduced Platinum Plus. It is one of the most complete dealer warranty products on the market.

‘Platinum Plus allows dealers to offer a very high level of protection and reassurance to customers, mainly in the 3-6-year-old car sector, including them either as part of a very comprehensive overall used car proposition within the windscreen price, or as part of a structured warranty upgrade path.

‘Certainly, we believe that a product with this level of cover, combined with the high level of customer recognition and trust in the RAC brand, is very attractive indeed.’

There are now almost 1,200 members of the RAC Dealer Network in the UK, providing RAC-branded warranties.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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