Razsor: zero-3,000

Time 10 years ago

AUTOMOTIVE dealer website provider Razsor has signed up its 3,000th customer in just 15 months since launch.

The decision to adopt a Razsor integrated online solution has already paid dividends for used car dealer Titanium Motors of Ossett, near Wakefield, West Yorkshire.

In its first full month of operation its new website recorded nearly 5,000 page views and sales enquiries have increased significantly.

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Syed Ul-hassan, managing director, Titanium Motors said: ‘As a small independent dealer we needed a website to be able to compete with all the larger dealers in West Yorkshire and beyond, but we weren’t sure of the best approach to take. The Razsor solution means we can compete and I am very encouraged by the number of page views we are now achieving.”

Razsor’s suite of integrated online solutions suits dealers large and small, franchised and non-franchised, group or single site. The full solution provides a search engine optimised group hub with separate dealership specific websites driving more traffic to all sites and mobile optimised site versions, allowing customers to search on the move.

In addition, a used vehicle locator helps customers find their perfect car locally, while a content management system provides full control over each site.

Other features include a used vehicle management system allowing easy upload of stock; a promotions tool to upload offers and promotions; a Trade2Trade stock locator to source and dispose of stock; and full reporting on all elements of the solution including leads, traffic, SEO performance, marketing response and stock profiling.

Craig Stevens, group director, Digital Marketing, Trader Media Group said: ‘We have known from the outset that the Razsor website offering was both effective and provided great value for money.

‘The fact that 3,000 dealers feel the same endorses our belief and provides an ideal platform for further growth and development, with some exciting new features and functionality to come later this year.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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