DEALERS are being urged to review their search engine optimisation to get more business by boosting their presence on the internet.
Dragon2000, which specialises in dealer management systems, dealer websites and mobile apps for the automotive industry, has highlighted factors that influence rankings, with the top two being content and links.
Karen McKenzie, operations manager of Dragon2000, said: ‘There are at least 200 factors that affect the way Google ranks websites. However, the most important thing for dealers to remember is that if their websites feature unique and engaging content, together with good-quality links, this will help boost their rankings.
‘Good content that is relevant and engaging, along with high-quality photography and video to capture the interest of the visitor, will SEO well. If possible, a dealer should be looking to produce content around topics that are of interest to the majority of motorists and consumers, that way increasing their audience and organic click-through rate.
‘Topics dealers could write about include legislation news, motoring tips and advice, local community activities they may be involved in, their special offers/promotions and testimonials from their existing customers.
‘If dealers optimise their websites with these key SEO elements, they can make their sites more accessible.’
Other elements include ensuring fresh content, using key words, including a site map and having a mobile-responsive website, as well as site speed, URL length and creating a user-friendly experience.
‘All of the websites we build on behalf of dealers are designed on an individual basis, and are built to work across all devices, which is imperative for search rankings and to ensure you are able to fully engage your website visitors,’ added McKenzie.
Northamptonshire-based Dragon2000 has been in business since 1995, and the firm’s software is used by more than 1,000 motor trade garages and workshops as well as independent workshops in the UK and overseas.
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