Richard Hardie extends MG’s reach into Northumbria

Time 2 years ago

MG Motor UK has welcomed the Richard Hardie group to its expanding dealer portfolio.

The Ashington showroom is the first MG dealership to open in Northumbria – and it hit the ground running by selling its first MG before lunchtime on its first day.

Boasting a bright and spacious seven-car showroom, Richard Hardie MG also provides full maintenance and aftersales support, with experienced technicians trained to work specifically on the MG range. The dealership will act as a parts centre as well, with an extensive range of accessories for the MG3 and ZS.

Managing director Nick Hardie said: ‘We were looking to expand our existing brand portfolio and have been impressed by MG’s growth in sales and popularity over the past few years.

Inside the Richard Hardie MG dealership

‘MG represents a true value-for-money offering without compromising on the specification or technology and is set to add more cars to the range in the coming months. As Northumbria’s first MG dealer, we’re excited to share our passion for the brand with our customers and look forward to welcoming them into our showroom.’

The new ZS EV arrives in showrooms next month, and the dealership said it was already managing numerous expressions of interest from motorists keen to become EV owners. In line with MG’s EV Standards requirements, Richard Hardie MG will be fitted with standard and rapid charging facilities, giving customers the chance to learn more about the electric vehicle infrastructure.

David Allington, network development manager at MG Motor UK, said: ‘As part of MG’s long-term growth strategy, we are continually looking to expand our reach to previously unserved areas. Richard Hardie MG represents our first entry into the market in Northumbria, drastically improving accessibility to dealer and service facilities.

‘We look forward to working with the team at Richard Hardie MG, bringing both the ZS EV and future models to their forecourt.’

Established in 1974, the Richard Hardie dealership group comprises four sites across the north-east of England.

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