ROLLS-ROYCE Motor Cars today announced its second-highest annual sales result in the marque’s 113-year history, up six per cent on its 2015 results, and reaffirmed its commitment to the UK.
A total of 4,011 cars were delivered to customers in more than 50 countries, demonstrating the brand’s strength and resilience in a year of challenging market conditions for luxury goods worldwide.
The company recorded its highest-ever sales in key global markets, the highest of which was Europe (up 28 per cent), followed by the Americas (up 12 per cent) and Asia Pacific (up five per cent).
A number of individual markets also exceeded previous records, notably Japan (up 51 per cent), Germany (up 30 per cent), the UK – the marque’s home market – (up 26 per cent), China (up 23 per cent) and the USA (up 10 per cent).
The only major region where conditions remained difficult was the Middle East, where consumer demand for all luxury goods was dampened by economic and political uncertainty. However, despite these challenging market conditions, the area ended the year as the third largest market in 2016, while Rolls-Royce Motor Cars Dubai earned the accolade of the highest-selling dealership globally.
Rolls-Royce CEO Torsten Müller-Ötvös said: ‘This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world’s most discerning patrons. Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex.
‘We are deeply committed to a long-term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach. 2016 has proven the perfect year to sign off the successful first chapter of the renaissance of Rolls-Royce. Success for Rolls-Royce is success for Great Britain and we reaffirm our commitment to maintaining the Home of Rolls-Royce in the UK.
‘We are deeply proud of the achievements of our historic brand over the past years. Rolls-Royce continues to surge forward in a confident and sustainable manner. Our business model, which is rooted in our unique and detailed understanding of the multi-faceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand. This is what our customers demand of us and this is what we will continue to deliver.’
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