Sherwoods Gateshead, 2022 Retailer of the Year in Cube AwardsSherwoods Gateshead, 2022 Retailer of the Year in Cube Awards

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Sherwoods Gateshead scoops top retailer trophy for second year in a row as Citroen honours UK dealers

  • Cube – Citroen United By Excellence – awards celebrate manufacturer’s best retailers and individuals across UK network
  • Sherwoods Gateshead is named top UK retailer for second year running
  • Cube programme sees retailers of similar sizes compete against one another

Time 12:15 pm, May 3, 2022

Sherwoods Gateshead has done the double after being named Citroen UK’s top dealer for two years in a row.

It retained the trophy it won for 2020 by also scooping it for 2021 at the Citroen United By Excellence (Cube) awards ceremony  held at the De Vere East Midlands Conference Centre.

The black-tie event recognised the success of Citroen’s retailer network and people working in it across various categories, as well as highlighting the top sales executives and retailers that most improved their performance over the past 12 months.


Sherwoods Citroen in Gateshead was named the top retailer because of its continued strong performance during the year.

Eurig Druce, Citroen UK’s managing director, said: ‘2021 was another challenging year for the industry, with Covid and supply constraints impacting the whole sector.

‘Yet despite these challenges, our retail network continued to offer customers excellent service throughout and showed great resilience and determination. It is this fantastic Team Citroen spirit that we recognise with these awards.

‘Congratulations to Sherwoods Citroen in Gateshead for another excellent year and for winning the Retailer of the Year title once again.’


The Cube programme, which was introduced in 2021, groups retailers into ‘Teams’ based on their size, pitting those with similar opportunities against other retailers.

This year’s awards event recognised the best retailers across a variety of ‘Leagues’, including a New Retailer League, Small Retailer League, Medium Retailer League and Large Retailer League.

Cube Awards winners for 2021

  • Overall Winner – Sherwoods Gateshead
  • New Retailer League – Robins & Day Leicester
  • Small Retailer League – Drivers of Prestatyn
  • Medium Retailer League – Sherwoods Gateshead
  • Large Retailer League – Sherwoods Town Centre
  • Best Sales CSI – Drivers of Prestatyn
  • Best Aftersales CSI – J&A Rigbye Chorley
  • Retail LEV Award – Robins & Day Redditch
  • Best Retail Sales Executive – Karen Raynsford, Sherwoods Town Centre
  • Most Improved Retailer – Pentagon Lincoln

The Sherwoods Citroen Gateshead team are pictured at top

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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