SNOWS GROUP has opened a new dealership in Southampton that will serve as a flagship site for Fiat Chrysler Automobiles brands Abarth, Alfa Romeo, Fiat and Jeep.
The £2 million site in Third Avenue, Millbrook, will create up to 25 jobs from sales to administrative roles.
Group chairman Stephen Snow said: ‘Feedback from customers has been highly positive and we anticipate the FCA brand centre becoming a go-to destination for discerning motorists looking for the ‘‘wow factor’’.
‘Purchasing a new vehicle should be a pleasure and the new showroom environment has the senses tingling.’
This is the third Snows site representing Fiat and Abarth, alongside locations in Fareham and Newport, Isle of Wight.
Franchise manager Mark Austin spoke about the Jeep Compass, FCA’s newest compact SUV, which will be stocked at the new showroom, saying: ‘There is keen consumer interest in the Jeep Compass because of its affordability and lifestyle transport attraction.
‘The new FCA brand centre will be an ideal backdrop to display the model and we can’t wait for the vehicle to be delivered.’